<Taking Discovery+ to the next level/>
The Discovery Channel roped Hooligan Development to optimise Discovery+ for the European, Asian, Middle Eastern and African markets. The multi-experience platform boasts over 20 million subscribers worldwide (by the end of 2021). When we started out with them, they only had 5.2 million.
<Results beyond the experience/>
Ranked 1st
on the top new free Android list on Play Store
4.5-star rating
4.5-star rating
2.8 million downloads
in just 4 months
99.9% cash-free users
99.9% cash-free users
10000+ Devices
Compatible with tens of thousands of devices
<In need of speed/>
Even before COVID-19 catapulted the global workforce into the digital space, the 4IR was a driving force behind the ultimate user expectations. With viewers evolving and content consumption methods constantly changing, OTT platforms like Discovery+ were forced to look at new ways of creating a unified and effortless user experience.
<Modular, adaptive and scalable/>
Using modular instead of monolithic DesignOps and DevOps approaches, Discovery+ managed to hit the spot with multi-device experiences, personalisation, and seamless cross-device immersion.
1. Atoms
2. Molecules
3. Organisms
4. Templates
5. Pages
<Connected living room devices for a connected world/>
Given that the channel caters to all device types and is compatible with tens of thousands of models, Discovery+'s rapid growth was hardly a surprise. It is expected to grow with compelling content and further expansion into new markets.
“It has been a pleasure working with the Hooligan team. Hooligan are principled, pragmatic, competent humans who care. This combination of valuable attributes is unusual for a software development organisation.”
“Working with the Hooligan team has been extremely positive. Their ability to source technical talent within a very short time frame helped us create new features for our product, fast increasing the customer experience of millions of users.Their team is deeply embedded in our already established development and QA team and closely collaborates with us in every single project we throw at them.”
“It has been a pleasure working with the Hooligan team. Hooligan are principled, pragmatic, competent humans who care. This combination of valuable attributes is unusual for a software development organisation.”
“Working with the Hooligan team has been extremely positive. Their ability to source technical talent within a very short time frame helped us create new features for our product, fast increasing the customer experience of millions of users.Their team is deeply embedded in our already established development and QA team and closely collaborates with us in every single project we throw at them.”
<Hooli-lujah!/>
We're pretty proud of the praise we've received from our clients so far. Here it is, in their own words.
<The challenge accepted/>
Our mission was to build a seamless and intuitive multi-experience for the user and accommodate the Discovery+ platform's rapid expansion and projected growth.
<Fit for purpose and built to grow/>
Our first step was to map every micro-touchpoint via an intelligent and empathetic eco-system by deploying a flexible and ever-scaling managed team. By taking ownership of the code and autonomously executing it as an extension of Discovery+'s current systems, we ensured that it was at such a standard that the platform could be expanded indefinitely.
<Evolving from API to real-time monitoring/>
We moved away from gathering data via API by collaborating closely with MUX. We implemented a new solution that pushes the data into Amazon Kinesis Streams for real-time monitoring. This allowed us to pre-empt challenges, and along with our proactive approach, tackle obstacles and issues well before Discovery+ ever knew they were coming.
<Key developments/>
Multi-device experience
With users owning more than one device, the goal here is to deliver a consistent experience across devices, regardless of where the user starts, continues, and ends the journey.
Personalisation
D+ strives to offer an experience that is constantly growing with the user. Functions like creating a personal 'Watchlist' and easily access your collection.
Voice search
User can search for their favourite shows, shorts and episodes with an efficient and responsive search engine with a platform-specific voice command feature.
One-Click WhatsApp Video Share
3 to 5 minutes short clips, which can be viewed and shared (with a special one click WhatsApp share). The videos are autoplayed with a turn off option, or viewers can choose to see full episodes.
Multilingual
Making sure that the D+ platform is accessable to all audiences, The content available in 8 languages (English, Hindi, Tamil, Telugu, Bengali, Marathi, Kannada and Malayalam).
Real-Time Monitoring and Observability
We implemented a new solution that allowed us to pre-empt challenges, and along with our proactive approach, tackle obstacles and issues well before D+ ever knew they were coming.
<A multi- experience worth repeating/>
By mapping every micro-touchpoint through a robust, intelligent and empathetic eco-system, the Discovery+ platform could reproduce a consistent user experience every time.
Capture, analyse and securely store user data to extract valuable insights
Analytics to help understand user preferences and recommend content based on viewing habits
Mapping user journeys and eliminating pain points to create and build the desired outcome
Onboarding experience with interests selection
Smart notifications
Personalised content
Continue watching
Show rail
<The results/>
A thrilled client and a stable code base lay the groundwork for future expansions. Discovery+ is already building on our successes achieved in Europe, Asia, Middle East and Africa by synergising these triumphs with best practices and applying them to their primary system in the USA.
<See our full case study video/>
<Some cool content for you/>
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